With Wal-Mart, Costco and several national chains now getting into traditional small business services, the need to create a strong competitive niche is greater than ever.

In this "Live" workshop, Scott helps 6 companies, each facing different survival and growth challenges, redefine their competitive advantages in the market to insulate themselves from price erosion and a shrinking customer base.

In this prerecorded "Live" training workshop you will learn from six companies that faced the following competitive challenges:

1. Leverage Off Current Compelling Advantages -- these are successful business that are going slower than desired and/or facing pricing pressures and have an opportunity to greatly increase their business and potentially own the industry with the proper repositioning based on what benefits they already provide to clients.
   
   
2. Max'd Out -- these are businesses that are primarily one-person shows that must step back and determine how they take their business to the next level.
   
   
3. Need to Reinvent the Business -- these are businesses that either are in an industry where profits have eroded or one that has become obsolete. 
   
   
4. No Industry -- these are businesses that are struggling to sell to an industry that doesn't perceive the need for, and therefore the value, of the product or service.
   
   
5. Commodity Business -- these are businesses that are in commodity type industries where everybody appears the same and price becomes the main competing method.
   
   
6. Communicating Your Message-- these are companies with strong products or services that are unique but the message needs to be repackaged so the target audience perceives the value. 

Each of these requires they first reevaluate their positioning in the market and then build a systematic marketing/sales process to communicate this message effectively.

In this special two-part training you will follow these companies through the entire process, guided and coached by Scott Hallman, two time INC 500 CEO.

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